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When passion meets action

LØCI is excited to share its first UK TV campaign across Channel 4, showcasing the brand's mission to support artists in their own fields using their “art” to tell their story and inspire others to use their passion for action.

The advert is a result of LØCI’s participation in the incredible Black In Business campaign led by Channel 4 and Lloyds Bank, highlighting the obstacles faced by Black-owned businesses.

Where Music Has A New Beat

Imani Williams is a London-born artist making waves in the industry and working with some of the hottest names in music. With millions of views on her videos, Imani's talent shines from West London to the global stage. She's all about innovation and authenticity, perfectly aligned with LØCI's vibe.

Where Dance Has A New Rhythm

Meet Sukki Menon, an award-winning Singaporean activist and burlesque performer. Her journey exemplifies resilience and creativity, inspiring global change through art and activism, resonating deeply with LØCI's mission to amplify diverse voices.